Lin et Pastel needed a new lease of life. After 10 years of making quality small batch paints and pigments they sought to expand with a new name and new branding. All of this needed to reflect their traditional methods and values whilst adding a modern twist.
The principal logo is used on packaging, branding material and stationary.
We created a new logo system (rather than a single mark) to encompass various layout needs including a website header, colour cards, brochure header and a favicon. Three basic colours are used across all branding (keeping a connection with the previous logo).
Based on our agreed objectives for Lin et Pastel we designed three unique logo concepts for the client to choose between. These were the other alternatives.
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